‘PEMRA has effective monitoring mechanism’

By Asim Hussain

ISLAMABAD: Minister for Information and Broadcasting Marriyum Aurangzeb on Monday informed the National Assembly that the Pakistan Electronic Media Regulatory Authority (PEMRA) had an effective monitoring mechanism based on indecent dressing, caressing, bad scenes and gestures to control airing of objectionable content / dramas by television channels.
Replying to a question in the House, the minister said monitoring of the content was being regularly ensured under PEMRA Code of Conduct 2015, which had many sections.
She said a toll free complaints and call centre had also been established, wherein anyone could lodge a complaint against the private electronic media regrading the content being aired by them.
The minister said PEMRA had a very effective monitoring mechanism both at its headquarters and all regional offices to receive public complaints about the content. No licensee was authorized to broadcast any live programme unless there was an effective 10 second delaying mechanism put in place in order to ensure effective monitoring and editorial control in conformity with the code of conduct, she said.