Pakistani merchant hails Online commercial culture


BEIJING: Pakistani merchant hails online entrepreneurial culture in China, according to report.
“I’ve seen many Chinese in their early 30s start their own business online. It’s a very good entrepreneurial culture and so I started my own e-business here,” noted Usman Ashraf, a Pakistani entrepreneur living in Beijing, China, with his wife.
This past 4 years had seen his accomplishment of education and career in China.
While Usman was still a graduate student in BLCU, he attended many conferences, business seminars and exhibitions, and these activities, as he put it, empowered him to live in China and start his career with the Chinese people.
Usman appreciates the “startup culture” in China very much. In China, there are many individual business people.
“The entrepreneurial culture is very good for the youths, as they have the opportunity to develop themselves, even if they may not be successful,” he added.
As per Usman, China is a major exporter that exports all kinds of goods to every corner of the world and Pakistan is set to be a main hub of export due to China-Pakistan Economic Corridor (CPEC) and Belt and Road Initiative (BRI).
“Ten years ago, there was no online marketing or online shopping in Pakistan, but now it’s growing very fast, so it’s a great opportunity for me to enter this market,” he explained.
Usman graduated from Beijing Language and Culture University (BLCU) and launched a footwear brand called Hawks in December 2019, to export footwear products from China to Pakistan on Daraz, Pakistan’s biggest online shopping application that connects sellers and buyers virtually.
In 2020, many industries have been affected by the COVID-19 pandemic. However, Usman’s business has been boosted instead since he shifted to online business.
“Due to the pandemic, many offline shops suffered but my online businesses didn’t,” he said. – Agencies