Livestreaming boosts sales, of goji berries


YINCHUAN: Despite the COVID-19 outbreak, goji berry growers in northwest China’s Ningxia Hui Autonomous Region are expecting a bumper harvest this year, thanks to livestreaming marketing.
Goji berries, also known as wolfberries, have embraced the first harvest in early June. On one plantation in Dahe County, under Hongsipu District of the city of Wuzhong, busy pickers were joined by livestreaming anchors, who took on the role of “leading actors” in the fields.
“Welcome to my livestreaming room!” said Fu Hui, looking into her smartphone screen and interacting with viewers as she livestreamed the harvesting. “The fresh goji will be delivered to your doorstep within 24 hours!”
She received over 40 orders in just an hour.
“I feel like I’m melting under the scorching sun. But the online customers’ interest in goji berries is even hotter,” she said.
Fu is a member of the sales team in a local goji berry company. Due to the epidemic, over 100 company employees have been trained to become livestreaming anchors to sell products online since March. – Agencies